Experiential Marketing

Experiential Marketing

Faharipoint Capital is an experiential marketing firm dedicated to deliver inventive consumer engagement strategies that yield significant Return on Investment in your marketing campaigns. We deliver integrated marketing solutions that influence consumer behaviour in favour of your brand.

One of our key success factors is maintaining a clear understanding of the evolving market trends by maximizing on the human and relational aspect of consumers. This is aimed at providing an interactive platform for your consumers to develop a meaningful, lasting relationship with your brand.

Faharipoint Capital is a one stop agency for a broad range of cutting edge marketing solutions, with unique approaches to diverse industries. This enables us to customize relevant engagement tactics for Government, non-governmental, corporate and SME entities across FMCG, retail, services, awareness, edutainment, campaign and launch needs.

Services

Marketing
We pride ourselves in creative and fresh ideas that keep us relevant. We create space that enables two way communications between consumers and brands. Using the global market benchmark, we are able to provide marketing solutions for diverse channels and geographies.

Engagement Marketing
We measure consumers’ brand experience, which allows us to fashion brand interaction with consumers that will yield trust, ownership and connection. This covers research on consumer behaviour with products and services and quality of sales representatives communication.

Branding
“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” – Scott Cook. Your brand is your story that influences what people will say about you. Our mission is to help you refine your story to that people will pleasurably share it.

Activations
First impression is a lasting impression. Market entry is so crucial that done right it will soar and keep rising; done wrong and the market will react to it negatively. We deliver products, service and campaign activations based on research, competitive factors and consumer behaviour to ensure you have the sails set to achieve power in the right direction.

Advertising
Companies that are growing their market share have discovered the power of advertising. Advertising is a key tool in helping you reach your target audience. We have crafted Advertising services that deliver meaningful communication to your market segment. Our advertising service covers:
 Indoor and outdoor signage
 Billboard design
 Graphic design: posters, fliers, brochures, newsletters, calendars, complimentary notes, diaries, business cards
 Banners: including rollup banners and display stands
 Multimedia
 Souvenirs

Roadshows
One of the most effective ways to interact with your consumer is through roadshows. Imagine a flashy and trendy motorcade accompanying a unique 40 foot trailer, with the right mix of music, dancers, bouncers, on foot sales and marketing professionals all around the trailer interacting with the building up crowd and attention seizing entertainment! To top it off, your brand colours, logo and samples of your products. Omynate seeks to make every consumer interaction memorable so that you can experience quick return on investment.

Wall branding
This delivers high visibility for a broad scope of your target consumers. It is a cost effective form of branding that can be done on walls, roofs and other existing structures. Flash mob/ Market Storms A creative way of penetrating the market with new products/services or reinforcing visibility. Flash mobs are significant in the unique presentation that takes different forms and leaves a lasting impression in the minds of consumers